Monday, January 26, 2009
Is it just me?? The Food Network Magazine
As my TWD contribution bakes in the oven, I'm pondering what it is about this magazine I don't like. First, you should know that I love magazines. I have tons of them -- and I've recently culled the herd a bit too, yet still have a pile that's reaching Everest proportions. I especially love food magazines, so when I renewed my Oprah subscription (I'm an original subscriber, I'll have you know) I was offered a free copy of the premier issue of the Food Network Magazine to try for free. I said sure (and I'm now inundated with a bazillion offers from other magazines - my mistake!). I was so underwhelmed by the first issue that I said "thanks but no thanks" per their offer and asked that they cancel the subscription.
They sent me the second issue anyway, and I looked through it cover to cover tonight, and found darn little to interest me. Almost nothing to tear out and keep (if you only saw all the clippings I have you'd know this is not at all usual for me). I've been wondering what it is I don't like and the only thing I can figure is that I am not their demographic. I'm not sure who is, but it definitely isn't me.
There's no depth, no substance, too much "hey look at me!" graphics and flash. Somehow the food is photographed in a way that doesn't look at all appetizing (they need to hire some of my TWD brothers and sisters who take awesome photographs of food!). I saw a bunch of recipes that had specialized ingredients I would have to go out and buy, or they just did not interest me at all (Scallops with Cabbage and Capers - really?), so I moved on without investigating. They showed Bobby Flay's kitchen (they did Tyler Florence's kitchen last time) and showed his $9,224 Viking range. In this economy, when so many people are losing their jobs, who can afford that besides a Food Network star?
So I'm wondering -- have any of you looked it over? Is it just me?